🌟 Senior User Experience Designer | UX Strategist | Advocate for User-Centered Design 🌟

With over a decade of experience in the field of User Experience Design, I am passionate about creating intuitive and engaging digital experiences that solve real problems for users. My journey in UX began in 2013, and since then, I have honed my skills in user research, interaction design, and usability testing, working with diverse industries to drive innovation and enhance product effectiveness.

As a Senior User Experience Designer, I have successfully led numerous projects from concept to completion, collaborating closely with cross-functional teams to ensure alignment on design goals and user needs. My most notable project at Fidelity involved developing the "Unified Developer Experience," where I had the privilege of leading the UX strategy, design, and research efforts. This project not only achieved a high satisfaction rate among developers but also significantly reduced project timelines, resulting in substantial cost savings for the company.

I thrive on understanding user behavior and leveraging data-driven insights to inform design decisions. My approach combines empathy with analytical thinking, ensuring that every design choice enhances user satisfaction and drives business objectives. I am also dedicated to mentoring junior designers, fostering a culture of creativity and continuous improvement within my teams.

When I'm not designing, you'll find me exploring the latest UX trends, participating in design workshops, or advocating for accessibility and inclusivity in tech.

Let’s connect and share insights on creating transformative user experiences!

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you can also view a demo portfolio in Figma by clicking here.