Clear Purpose
The Problem: Goal tracking is overwhelming for a large number of people. People set unrealistic goal timelines for themselves and get discouraged when they don't meet the deadlines.
The Solution: To address this issue, I designed an app that helps you break up your goal into smaller more manageable goals, making it fun and easier to accomplish. Along with this I also added in a social aspect so that you can see how friends are doing with their goals and cheer them on. Providing a fun and rewarding experience for everyone.
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Project Length
2 Months
UX/UI Design
Research
Role
Ian Bush
(Solo)
Team
Kickoff
I began with comprehensive research to identify the needs and preferences of potential users. This involved analyzing existing goal tracking solutions, conducting surveys, and gathering insights from user feedback to understand their challenges in achieving personal and professional goals. Armed with this information, I focused on creating a user-centered experience that would not only make goal setting and tracking intuitive but also engaging and motivating.
With a clear understanding of user needs, I moved on to UX/UI design, prioritizing a clean, user-friendly interface that encourages daily interactions. I crafted wireframes and prototypes to visualize the app's flow, iterating based on usability testing and feedback. This foundational work set the stage for a robust development process, aimed at delivering a solution that empowers users to effectively track and achieve their goals.
Impact
The app, designed with a user-centered approach, helps users define clear and specific goals. By providing guided prompts, frameworks, or interactive tools, it supports users in articulating their aspirations and mapping out actionable steps towards achievement. This clarity and focus increase users' motivation and commitment to their goals.